How Red URLs and Padlocks Scare Consumers into Not Buying
Online purchasers get scared pretty easily by ecommerce websites that are not secured or showing signs that they are vulnerable so you should know how red URLs and padlocks scare consumers into not buying. Because online purchasing involves transactions regarding money, personal information and financial accounts, online shoppers want to make sure that they are transacting with a secured and credible website. Once they see something that show signs that the website they are visiting is vulnerable to attack or viruses, online shoppers will likely just leave the website and look for a more secured website where they can buy what they need and want.
Simple mistakes can make a website prone to hacking or viruses. And even though some of these mistakes don’t really affect the security of a website, it can greatly affect how people perceive a website.
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How Red URLs and Padlocks Scare Consumers into Not Buying
Red URLs and padlocks are signs that a website may not be secured or may have a weak security measure against third party attacks and viruses. These warning signs often scare a lot of people into not buying anything from a website. Because they are signs of vulnerability, people will take them seriously and make them their hint that they shouldn’t buy from the website.
You can avoid these nasty warning signs with the help of SSL Certificates. SSL Certificates are the ones that generate encryption codes that protect your website and all the transactions that are handled on your website.
- Install an SSL Certificate
The best thing to do to avoid red URLs and padlocks on your website is to install an SSL Certificate on your website. There are various kinds of certificates that you can purchase. You should choose the right kind of SSL Certificate so that you can obtain the best protection for your website.
There are Standard SSL Certificates that you can use on your website to protect it from third party attacks, viruses and malware. Most online retail shops or ecommerce websites use Standard SSL Certificates to protect their websites from various malicious intents. There are also Premium SSL Certificates that are used by large companies that want to secure their websites. This type of SSL Certificate is more secured but also need a lot of requirements before you can purchase them. But if you have a large company that needs superior protection, Premium SSL Certificates are worth the effort and expense.
- Install Your SSL Certificate Properly and Update It Regularly
Installing an SSL Certificate on your website is not enough to continuously protect your website. You have to make sure that you have installed it properly so that it can properly and efficiently secure your website. You should also make sure that your SSL Certificate is being updated and checked on regularly to make sure that it is working properly.
Because a single image not properly linked to your certificate may trigger warnings such as red URLs and padlocks, you need to make sure that all of your website components are working well with your SSL Certificate.
